Day one to one million
We launched Hexa Sort on a Tuesday with no PR push. By Friday we had crossed a million installs purely through ASO and a single TikTok creator partnership that overperformed by 14x.
The compounding loop
The metric we obsess over is not D1 retention. It is "level 30 reached on D1" — because we know that signal predicts D30 better than any other proxy. We tuned the early funnel relentlessly to push that number from 11% to 22%.
Live-ops over chasing trends
We resisted adding gacha mechanics even when consultants pushed for them. The game grew anyway. The lesson: trust the loop you built, then ship more of it.